Marketing

COURSE DESCRIPTION

The Marketing Program is designed to provide students with a comprehensive understanding of the principles, strategies, and tactics involved in promoting products and services in a dynamic and competitive business environment. This program covers a diverse range of topics, including market research, consumer behavior, advertising, digital marketing, and brand management. Students will gain both theoretical knowledge and practical skills essential for creating effective marketing campaigns and contributing to the success of organizations in various industries.

 

PROGRAM OBJECTIVE

The main objective marketing program is to prepare Turan IU students for careers in marketing, advertising, public relations and related fields.

 

EMPLOYMENT OPPORTUNITIES

Marketing Program graduates can find employment opportunities in diverse industries and organizations, such as:

  • Marketing agencies
  • Corporate marketing departments
  • Advertising firms
  • Public relations agencies
  • E-commerce companies
  • Consumer goods companies
  • Technology companies
  • Non-profit organizations
  • Social media marketing,
  • Content marketing